[Music]
[Applause]
what's up sunshine rise up welcome to
CNN 10 the best 10 minutes in news I'm
Coy wire still here in Las Vegas for
what was an awesome Super Bowl unless
your team lost of course then sorry we
start today with the biggest news from
last night off the field that is and I'm
talking about the commercial break Super
Bowl advertising Jen Sullivan dives into
the business side of the big game and
why with more than 100 million people
tuning in the Super Bowl is the most
watched TV program of the year and the
biggest opportunity of the year for
advertisers some people watch the Super
Bowl for the game others for the
commercials but unlike the players these
companies have seconds to grab our
attention it's a massively competitive
playing field when it comes to
advertising because everyone's
showcasing their best thoughts Kellogg
marketing Professor Derek Rucker says
companies are shelling out $7 million
this year for a 30second ad during the
Super Bowl it's a costly investment so
how do you make sure you get a return on
that investment some commercials make us
laugh you can't touch this well others
pull at our heartstrings hey Google show
me photos of me and
Loretta if you introduce a problem for
which your brand is the solution that
can be very powerful Rucker says some
companies will use Jingles like a good
neighbor State Farm is there or
celebrities nationwide's there to
protect H maybe leave the songs to me to
grab our attention but it's important
that consumers still remember the
product and not just the ad itself next
up perhaps the most talked about person
at last night's game in here at Super
Bowl all week Taylor Swift and I know
some folks may be a bit tired of hearing
about tay tay but not the swifties she's
such a phenomenon that one class at
Harvard University is just beginning to
examine the meast Stars music and lyrics
check it out if I weren't a Swifty I
would not want to teach this class this
is a course where we're going to te her
at her
word Professor Stephanie Bert a DieHard
Taylor Swift fan herself is teaching an
English literature class about the mega
star at Harvard
University we're looking at at Taylor
Swift's work and career and the works of
art around that nearly 300 students
signed up for her class if you could
teach one subject in school what would
it be
English I think the kind of atmosphere
in the class is very joyous I'm taking
it with a couple of friends and the
first day when we walked in we could not
stop laughing out of the sheer amazement
that we were able to take this class at
Harvard for credit
[Music]
definitely posting that Tik Tok was very
interesting and there were a lot of
people saying that this class should not
be taught at Harvard that um our
education system is failing us Taylor
Swift isn't a serious songwriter and why
are you doing this and you know you've
brought down the institution that's just
silly Professor Bert says that Taylor's
songwriting and lyrics are actually full
of references to many English literary
work works and worth a closer look I
want more people to read Alexander Pope
and the way you get people into creators
and works of art that are not famous
that aren't well known is by connecting
them to things people already like and
you have to do it sincerely and
wholeheartedly or it won't work next up
I spoke with a legendary quarterback who
knows all about winning the Super Bowl
seven times Tom Brady and during my
interview with him I asked him one of
your questions and thanks to everyone
who submitted at Coy wire on social
here's the goat for you so for our CNN
10 student audience I have a student
question for you Julian Ramirez at
Rockwell Heath High School in Texas what
motivated you to wake up every single
day and work well a lot of things myself
I wanted to make sure I never looked in
the mirror at the end of the day and
realized I could have done better and I
always try to do my best and my
teammates cuz I never want to let them
down so I think when you're a part of a
team you've got to understand that
you're accountable to to them as well
and you know your teammates are getting
up to work hard so you got to do it too
and you got to play your part and I
think when that comes together you
create the best teams and the best
relationships and you have the most fun
and when you get everyone on that same
page that's when that magic happens yeah
that's what it's all about because you
got to it's one goal it's one Mission
and when you bring people together you
try to win but it's not as easy as it
sounds you got to have a lot of people
working toward the same
goal 10c trivia who was the US president
before Abraham Lincoln took office in
1861 James Monroe James pul James
Buchanan or James
Garfield if you said James Buchanan put
your hands up Buchanan served as the
15th US president from 1857 to 1861 he
did not seek re-election because he had
promised to serve only one term in
office today is February 12th and it's
Abraham Lincoln's birthday did you know
born in 1809 Lincoln is one of the most
iconic presidents in our nation's
history and some parts of his
presidential Legacy have become almost
mythological our Tom Foreman separates
fact from fiction with some of these
myths and while you watch keep in mind
these are short bullet points we hope
this serves as a guide so you can talk
to your teachers dig into the research
and discover the real life of this
inspiring
president every president sells an image
Patriot dealmaker
groundbreaker Abraham Lincoln was the
the rail splitter sold to voters as a
hardworking laborer a man of the people
but that is also the first big myth
about Honest Abe pushed by his political
party they wanted stories that shows
Lincoln being the sort of humble rail
splitter being a country bumpkin the
plain truth was Lincoln was a lawyer and
a politician and had been a rail
splitter a very long time before the
second myth Lincoln Rose to Power by
supporting the abolition of slavery
although Lincoln thought slavery might
die eventually he focused on simply not
letting it spread to new Western States
fearful of the political and economic
consequences if it did I mean the idea
of abolition is demonized because
abolishing slavery was a radical
idea he basically has to defend himself
against being an abolitionist the third
myth Lincoln was a champion for black
American rights to the contrary he
explicitly argued that whites were the
superior race and He adjusted as needed
there's a tendency to say he's this
moral Paragon or he's just a political
animal no he's a hybrid if you want to
understand him you got to understand
both sides myth four Lincoln was
destined for greatness one might think
so but Lincoln's career was marked by
many business professional and political
failures he won the presidency only
because the Democratic opposition split
between three different candidates and
myth five Lincoln single-handedly drove
his Destiny with ambition intelligence
humor that's partially true but by all
accounts his wife Mary Todd pushed him
hard to become the president so loved
and remembered facts myths Legends and
[Applause]
all today's story getting a 10 out of 10
we're continuing to highlight
trailblazing black Americans who are
true Trailblazers and difference makers
and in our our second week of Black
History Month profiles we shine a light
on Sandra Douglas Morgan president of
the Las Vegas Raiders she is the first
black woman in history to be named
president of an NFL team she grew up
here in east Las Vegas with a black
father a Korean mother and when she was
a kid she wanted to grow up to be the
next Connie Chung who was the first
Asian woman to Anchor a national network
Evening News show Sandra Douglas Morgan
would go on to become the first black
City attorney in Nevada during her time
as Chief legal officer for North Las
Vegas told me it was helpful to be an
outsider's outsider so I wasn't able to
really focus on any hindrances or kind
of you know preconceived issues that
might be there I just knew I was going
to roll up my sleeves and try to get the
work done now about 100 years before
Miss Douglas Morgan made history Fritz
Pard became the first black coach in the
NFL but he busted down barriers well
before that in 1916 he attended Brown
University where he majored in chemistry
and became the first black football
player ever at the school SCH leading
the team to the Rose Bowl after serving
in World War I he was one of only two
black players in the American
Professional Football Association the
league that would later become the NFL
he faced racial slurs and threats from
fans even teammates but Pard once said I
would just look at them and grin and in
the next minute run for an 80 yard
touchdown Pard was inducted into the
Football Hall of Fame in
2005 thank you all for being my hall of
famers I know some of you been waiting a
long long time for a shout out today
we're going to go to La South Park
scorpions in Los Angeles California rise
up thank you for your persistence and
shout out to leeville Road High School
in Raleigh North Carolina home of the
pride what up Blake and Devin shine
bright Superstars see you tomorrow I'm
KY wire and we are CNN
KY wire and we are CNN 10 [Music]